Augmentus
We were approached by Singapore based Robotics company, Augmentus, to redesign and develop their website. Along with the redesign of the website, we had to adopt and align with the new Augmentus brand that was outsourced by the client. We had a short timeframe and the expectation was to deliver an industry leading Robotics presence that will elevate the Augmentus brand in its entirety. After a thorough briefing, and multiple strategic sessions that led to a clear direction, we hit the ground running and honed in our expertise to create an immerseful, engaging, and interactive experience for users. While studying the new Augmentus brand identity, we noticed that a secondary typeface was essential to get the balance we were after, this recommendation was approved by the client. We introduced completely bespoke elements and components for this project from the ground up. From load screens, hierarchy text, correct color usage, and the right balance between a prestige user interface and user experience, the end result encapsulates who Augmentus are as a company; futuristic, sophisticated, thought leaders, and a dominant player in the Robotics industry.