BusyKid is an award-winning app initially designed to teach young kids and their parents financial responsibility through chores and allowances. As the company evolved, it shifted its focus toward American teenagers. To better align with this new audience, BusyKid enlisted our expertise in creating a more youthful, engaging identity. We immersed ourselves in teenage culture and trends, crafting a vibrant brand identity featuring a graffiti-style logo for teenagers and a corporate logo for business stakeholders. This dual approach successfully positions BusyKid as a lifestyle brand that resonates with American teenagers while maintaining corporate professionalism. Through a creative and strategic approach, we helped BusyKid evolve into a brand that connects with its intended market, paving the way for continued success and innovation.