In just 6 days, following an alignment on the moodboard with the owner, we transformed Cabana into more than just a pool cleaning service — it became a brand that captures the essence of 80s/90s Miami, with a fresh, modern twist. Drawing inspiration from keywords like Professional, Reliable, and Fun, we crafted a vibrant brand identity that stands out in the industry. The logo and visual elements are a harmonious blend of beautiful color palettes and three distinct typefaces, each adding its own flair to the overall aesthetic. By bringing a sense of cool to the pool cleaning space, we’ve positioned Cabana as not just a service provider, but as a serious player poised to become the premier pool cleaning company in the United States. Cabana is now the epitome of Miami’s retro vibe, infused with a contemporary edge that resonates with today’s market.