Custom Orthotics
North America
2023

Stride

We embarked on a comprehensive branding project for Stride, a custom orthotics company based in the US. Initially known as Stride Soles, our strategic recommendation led to a streamlined rebranding, simplifying the name to just Stride. The concept featured includes bright colors and a cloud-based logoword that exudes a fluffy, inviting feel—so much so that you’d want to jump right into it. This design direction was inspired by client feedback on the exceptional comfort of their products and their custom fit tailored to each customer's feet. The essence of the new logo lies in its thick, playful lettering, capturing the idea of comfort and coolness that Stride’s products embody. We aimed to reflect the comfort of taking a ‘stride’ with Stride’s orthotics, making each step feel as comfortable as possible.

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Strategic Direction
Brand Design
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Endorsement

"If you are looking for a true expert partner in all things design, Sebastijian is your guy!

I needed a one-stop-shop for help re-doing my website and branding, and Seb and his team knocked it out of the park. The website he created for me is best in class. Like truly a million dollar website and brand that makes someone go "o sh!t these guys know what they are doing". I was also impressed at how he built it all without templates and the site is really fast.

Seb really takes the time to understand your brand, and is a great person to bounce ideas off of. As an American, I really wanted a native english speaker, so it was really nice to not have any language barriers as well.

He also went above and beyond what was asked and helped my company with a physical box, and motion graphics, something that took our brand to the next level.

Thank you Seb!"

— Greg, Co-Founder of Stride

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