ZEYO is a new line of solar products developed for Smart Energy, a brand brought to life by ThinkSeb for our client Elliot. We started by creating the brand name, ZEYO, which symbolizes the company’s vision of achieving net zero emissions, with the "O" representing the numerical zero. The logo exudes a modern feel, while the brand colors of white, platinum, and dark tones convey sophistication. Each letter in the logo was meticulously crafted to create a clean, impactful brand identity.