The INFIN is a SaaS company with a twist. Jacob Chase, founder of the INFIN approached us with an objective; to equip his startup with a brand it needs to stand out from what is a fiercely competitive space. A product that enables decision makers to evaluate the contribution of each team member. Our strategic input? The superscript short version of the brand. When we thought value, we thought to the power of (F²). Meticulously designed, with beautifully cutout shapes to give life to the logoword, we designed a brand that is confident, bright, futuristic, and completely ahead of its time.